found that women make up 47% of all sports fans. Those who consider themselves fans are more than twice as likely to bet on sports, meaning there’s a willing customer base of women who are likely to become future sports gamblers. FanDuel CEO Amy Howethat they see a “huge opportunity” and the company has been actively attempting to appeal to women.
Now that sports betting is legal in more than 30 states, up from a handful before the repeal of the Professional and Amateur Sports Protection Act in 2018, Bussmann says sports wagering companies are now evolving their advertising strategy to a more national scope in the hopes to expand their customer base. Reaching women is a big part of that strategy. “It’s all about market-share grab at this point and wherever these operators see a niche, they’re going after it,” he says.
“The big thing is that it is less intimidating because you have a device in your hand and if you have a question, you don’t need to ask the person to your right,” says Stewart. “You just need to Google it.”
But they aren’t betting on Women’s sports.
Will this be a game changer
Studies show that one out of every six friends has a gambling addiction. My money is on Alice.
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