would travel through Pasadena, cheered on by hundreds of thousands of spectators, some of whom braved the cold overnight to secure a prime viewing spot.
But in July, the New Year’s Day procession down Colorado Boulevard was canceled — for the first time in 75 years. It was a decision aimed at protecting public health, one sure to have a far-reaching financial toll on the regional and local economy as the coronavirus rages across Southern California. The region stands to lose up to $200 million as a result of a sidelined Rose Parade and Rose Bowl game, according to a 2018Tournament of Roses officials made the decision to cancel the parade in light of health protocols imposed in response to the COVID-19 pandemic.Curtis McKendrick, left, and his father, Robert McKendrick, make their own 2021 Rose Parade along Colorado Boulevard on Friday.
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