is simply that I’m a nature freak,” Robinson adds. “Being here and seeing the seasons change, I’ve definitely been thinking about a different way of living.”
One of the benefits of this resource was the ability to keep tabs on what his customers were buying—although, given Paskho’s strong emphasis on comfort, the clothes make for ideal lockdown purchases anyway. “The main thing we saw was a rise in returning customers,” Robinson explains. “Both customers from before, and those who started buying during lockdown and came back again and again.”
The changes in question are part of a project Robinson is terming “community-led,” which will eventually see all of Paskho’s production move to the U.S. and work in localized production hubs employing craftspeople and technicians beginning in Detroit and New York. The benefits, he hopes, will be broader than just the ecological . “We’ve always been very environmentally focused—all of our fabrics are either upcycled or heavily sustainable and registered with,” he explains.
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