takes place. Wave puts artists in their software as digital avatars, which gives participants a more immersive, interactive experience than passive livestreaming options like Instagram Live, YouTube, and Twitch. Fans can interact with artists and one another throughout the stream. Wave streams its shows through major streaming services like Facebook and YouTube, but also through its own app on Steam and Oculus, for those who want to try a virtual-reality show.
Along with the new shows, Wave has announced partnerships with Warner Music Group and Roc Nation, although a spokesperson for Wave declined to give the specifics on the partnerships other than that Wave is “working with both to provide more opportunities for their roster of artists.” Wave’s new shows come as more experimental digital livestreaming options have slowly broken into the mainstream. Travis Scott performed new music through a
moving from the concept that started with EDM DJ Marshmello in 2019. These types of experiences will continue to become more popular, Arrigo says, as people grow to crave more substantial livestreaming options than what is currently available.But we’re collectively fatigued by this content. It reminds me that I’m trapped at home. People are turning to livestreams to escape right now.
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