has been a manufacturing mainstay in Winnipeg, Manitoba. The family-operated business has an eponymous outerwear brand that was created by the fourth-generation president of the company, Marissa Freed, and this weekend it will launch an adorable faux fur-focused collection for parents and their littles.
“[The collection] was an obvious next step that fit in perfectly with the relaunch of the faux fur line,” says Freed about the selection of pastel and neutral-hued coordinating coats; and the inspiration for the pieces was fittingly close to home. “My daughter is now three-and-a-half and loves to wear dresses, make-up and party shoes,” says Freed. “A luxe faux fur jacket was all she needed to complete the ensemble.
A sense of togetherness has crossed over into Freed’s work as well, with Freed & Freed stepping up to provide manufacturing resources for those trying to get PPE into the hands of those who need it most; to date, the company has provided almost 50,000 n95 masks. “I quickly realized that my supply chain connections both domestically and internationally could be invaluable at a time like this,” says Freed.
Source: News Formal (newsformal.com)
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