“Winning Campaigns Have a Message”: The Self-Sabotaging of Kamala Harris

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Much like her slogan—“For the People!”—Harris came off as standing for everything and hence nothing, writes PeterHamby

and “Girl on Fire” byDespite having made a new home for herself in Brentwood, the celebrity-occupied Los Angeles neighborhood several hundred miles to the south, Harris maintained a home field advantage in Oakland, packing the downtown with a crowd so huge and energized it felt like a general election rally in October. Her speech was aired live in its entirety by CNN and MSNBC, the kind of earned media exposure that fuels winning campaigns in the age of Trump.

after Harris announced her departure: “Kamala Harris Supporter Insists Her Inspiring Message of Something or Other Will Always Live On.”An unfortunate byproduct of Twitter’s chokehold on elite discourse is that it forces otherwise smart people to focus so deeply on niche arguments and savvy takes that we often forget things that used to be rather obvious in politics. Among them: Winning campaigns have a message.

If a set of finely honed political instincts fueled Harris’s success in California and rise to the Senate, it rarely surfaced on the presidential campaign trail. She was caught flat-footed repeatedly, most memorably in the July debate, whentore apart her tough-on-crime record as a prosecutor in cold-blooded fashion, citing the “over 1,500” marijuana convictions Harris presided over when she was a California prosecutor. Harris fumbled to mount a response as the moderators talked over her.

 

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