‘Wink, wink’: Build-A-Bear’s ‘After Dark’ collection is aimed at adults

lion lounging on a bed next to two glasses of Champagne and a single rose. The lion, which has a heart-shaped head, sports silky, black-and-red pajamas and a coordinating robe.

“Wink, wink — our Giftshop is full of gifts for adults too!” the company wrote in the caption. “Shop Build-A-Bear After Dark for unique gift ideas that are sure to get you hugged.”, which requires users to confirm they are 18 or over before entering. “Who said stuffed animals were just for the kids? Why should they get to have all the fun?” reads a message on the site. “The Build-A-Bear stuffed animal gift collection has something for everyone—including stuffed animals for adults who are just kids at heart.”

In one funny detail, when you hover over the costumed stuffed animals featured on the Bear Cave site, the photo switches to an image of the toy without its costume.Some of the toys are intended for adults because they include alcohol references — including Pawlette, a rabbit holding a bottle and glass of rosé and wearing a T-shirt that reads, “Rosé over roses.”Another costume includes a cute bear sporting a heart costume and satin, heart-printed boxers.

The adult collection, whose overall vibe is cute and silly rather than raunchy, also includes stuffed animals with costumes from franchises including"Star Wars,""Harry Potter,""Lord of the Rings" and the Marvel universe.

Weird

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