vs. Latine vs. Hispanic — how do you identify? How do you unpack what each term means and how should companies be thinking about how to address the communities in these categories?At first it was an eye roll for me when I started hearing Latinx, and my first thought was: Great, more division, more breaking things apart and trying to divide something that is already there. But then I started to think about it, I was raised Chicano, and that word was created internally in the U.S.
What I do like about the term, it speaks to a young culture, a new way of looking at ourselves in a more inclusive way and broad-minded way.What does being Latin/o/x/e mean to you?In this country and this society there are stereotypes that are associated with the word Latino, no matter what industry you are in. I’m not always considered a designer, I’m considered a Latino designer. There’s always this plug with it that has preconceived stereotypes about it.
I’ve always been more inspired by what I see on the streets, mixed with film — [filmmaker] Romain Gavras’ style is really inspiring to me, he takes very raw and real content and makes it look real and beautiful at the same time. I also love people who stay true to their convictions, who don’t get off track and are successful in doing it, like Tilda Swinton or Alexandria Ocasio-Cortez, people who stay on track with their vision and don’t fall for it.
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