— the brand ambassador and seasoned Onitsuka Tiger campaign star, presenting a contemporary collection that combines fashion with sports, and heritage with innovation.
"While the world is changing at an unprecedented speed, Willow continues to offer new values to society without losing her shining individuality," Onitsuka Tiger's communication team notes."For this campaign,[Creative Director of Onitsuka Tiger] used the essential beauty that overflows from within Willow for the theme. We wanted to portray this collection in a dramatic way by incorporating yoga poses, which she happens to be good at.
"To me, yoga is a practice which brings me closer to myself so that I can still my mind enough to build my relationship with The Divine," she explains."I’m grateful that I could show these beautiful, unique garments in a way that’s so fulfilling for me!"Pandemic or not, the sporty label continues to transmit traditional and innovative messages globally.
"I would describe this campaign the same way I would describe the shoes [worn in the campaign]: originative," Smith concludes.
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