THIS WEEK “Star Wars: The Rise of Skywalker” will dominate the global box office, and will probably delight fans across the galaxy. Yet the “Star Wars” franchise has not been nearly the success story for its owner, Disney, as its other blockbuster factory, the Marvel Cinematic Universe, which this year produced the highest-grossing film of all time, “Avengers: Endgame”.
The downward trajectory has continued. “Galaxy’s Edge”, a theme-park attraction that was years in the making, has failed to draw the hoped-for huge crowds, a rare miss for Disney. And after the failure of “Solo” Bob Iger, the company’s chief executive, announced a hiatus in “Star Wars” films after “The Rise of Skywalker” completes the trilogy.
One reason is mismanagement. Mr Iger has said that Disney tried to do too much too quickly. Across the five films made so far , five directors were fired or in effect replaced. Two of the pictures required expensive reshoots. At least two films were pushed back six months from their initial release dates. A planned trilogy by Rian Johnson, director of “The Last Jedi”, seems to have been shelved. Another set of three, from “Game of Thrones” showrunners David Benioff and D.B.
The Marvel Cinematic Universe, meanwhile, came along as the Chinese cinema business was taking off. “Avengers: Endgame” took in $660m in ticket sales in China in 2019, making it the fourth-most successful film in the country’s history. It also outperformed the previous “Avengers” film, “Infinity War”, by 77%. “The Force Awakens” yielded just $125m in ticket sales, and each subsequent “Star Wars” movie made less. “Solo” bombed in China as it did elsewhere, bringing in only $16m.
realHansonSmith They fucked it up. The whole thing is a disjointed mess. The make the prequels look like masterpieces.
Marvel relies on China. Star Wars isn’t that big over there
In synthesis, that's because they are bad movies. They did their best to disenfranchised old fans, with the way they handel old heroes. And a terrible job building new heroes. To be black, latin or a woman is not enought, you need good stories!!
betteridgeslaw
That's cos Marvel had a solid plan in place before Disney came along. Disney bought SW, chucked Lucas's ideas (admittedly, they may not have been great), & said, 'OK, guys. You have 6 months to plan out a decade of movies from scratch, & every one needs to make 500% profit!'
That’s because SW is, ehh, bad.
neontaster
No. Its trash.
No
Too woke
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: people - 🏆 712. / 51 Read more »
Source: enews - 🏆 466. / 52 Read more »
Source: DEADLINE - 🏆 109. / 63 Read more »
Source: EW - 🏆 713. / 51 Read more »
Source: people - 🏆 712. / 51 Read more »
Source: EW - 🏆 713. / 51 Read more »