Will COVID Stifle Usual January Rush to Gyms?

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Like almost everything else, the fitness industry took a big hit this year. Between 20% and 30% of gyms will close permanently because of the pandemic, and up to 40% of gym members are now training at home, according to an industry trade group.

And artificial intelligence-backed high-tech home gyms and equipment like Peloton bikes are trying hard to be the jewels of the late-The bottom line is: Anyone wanting help getting or staying fit will be able to find it this January, even if those typical January crowds don’t show up in brick-and-mortar locations.

“You have to be creative at home” without equipment, she says. “But I work up a sweat at home as much as I do at the gym. I feel great. It’s very convenient to roll out of bed and flip on my computer.” “But health and wellness are still going to be on a lot of people’s minds, maybe even more so because of how 2020 has been.”

As for consumers, “Look for gym brands that can service you both in-person and digitally,” advises Rick Mayo, owner of Alloy Personal Training near Atlanta.

 

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