Will and Jada Pinkett Smith's World Tour Series Gets $200 Million Sponsor

Will Smith and Jada Pinkett Smith attend Paramount Pictures' Premiere of"Gemini Man" on Oct. 6, 2019 in Hollywood, Calif.and Jada Pinkett Smith’s Westbrook Inc. and partner Apollo World Touring have announced Australian renewable energy and fuel company AgBioEn as their first sponsor for their global new multi-genre event series World Tour.

The five-year sponsorship is worth $200 million and will be invested into World Tour on pioneering content formats and live events, providing creators with a platform to encourage fans to be part of building a better future. The investment will help provide artists and fans with real world solutions and invite other major global brands to showcase purpose-driven and sustainable innovation offerings.

Co-produced by Apollo World Touring and Westbrook Inc., each World Tour live event will feature internationally acclaimed A-list artists, locally celebrated superstars and globally recognized DJs. World Tour kicks off in Melbourne, Australia on March 14 with a headlining performance from international superstar. The debut World Tour event will be Williams’ only public Australian performance of 2020. Other acts will be announced in the coming weeks.

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