Analyzing all those photos, all that metadata, is of course just more raw information to feed the all-important, all-encompassing algorithms. That analysis fuels the targeted ads, drives influenced clicks, builds up the profile, and enables Google and others to analyze you among millions of others, categorizing you with AI, to infer what it can assume about your likely behaviors and the likely behaviors of others.
Well, Google doesn’t buy into this limitation when it comes to iPhone users. When you install Google Photos you will receive a message telling you that “Google Photos needs access to all your photos.” It says this is to view, share or use its optional backups. But from a privacy perspective the message is much clearer. All or nothing, and you’re shifting all that data out of Apple’s privacy-first enclave to someplace else.
That last point is advertising, in case that’s not obvious. Facebook has admitted the same to me in the past. Even if you tell your phone not to share your location with Facebook, even if you go into your Facebook’s settings and disable location sharing, then the company will still “collect and process” your EXIF location data.
And so, while Google Photos has more features than Apple’s alternatives, make sure you understand the trade-offs. Above all, though, bear in mind that if we don’t opt for apps and platforms that genuinely put privacy first, then we send a message to big tech that we won’t really change our ways, that they can harvest at will.
I actually liked it on my potato iPhone5; it made putting all my photos on Google Photos easier, however, it's a battery draining parasite--so had to uninstall it. Now, the battery life is back normal. Love it on Android though.
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