Why ‘Winter White’ Is the Only Car Color You Want

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There are a few great reasons that nearly 40% of the world’s autos come in a snowy shade of paint, Dan Neil discovered discovered

MEET CON HATHY. Mr. Hathy is, or was, a teenager broadcasting from his tidy bedroom in Boulder, Colo. He’s so nice.

In honor of our Off Duty Ski Issue, I was researching the phrase “winter white” when I found Mr. Hathy’s 2017 YouTube video “The Tragedy of White Cars,” in which he explains his provocative theory of whiteness. White, he says, is a cool color for a car and he likes it very much! But if four in 10 cars are white—38% world-wide in 2019, according to Axalta Coating Systems—the sheer number “dampens the coolness...

 

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