. She runs a shop called Ostara – which she describes as a haven of found treasures and “magickal wares for hearth and home” – and notes that while trawling antique centres and junk shops for stock, she noticed traces of the aesthetic. “Beaded lampshades, curled wrought iron candelabras, purple satin cushions, celestial iconography, and cobalt blue glassware,” cropped up everywhere, Olivia explains.
Another reason for the gothic fairytale aesthetic’s recent popularisation could be put down to the rise of all things astrological and Wicca-related on TikTok. “In an age of dislocation and environmental turmoil, younger generations are taking a renewed interest in astrology, horoscopes and the occult,”. Beyond that, Olivia suggests that ideas of witchcraft are entwined with the ideas of sisterhood and female empowerment.
“Millennials like me look back with sweet nostalgia to the attainable cool girl look from the women who surrounded us as children,” Olivia says, referring to cult TV shows like
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