Why this L.A. TikTok star dreamed of boxing glory

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Influencers are training to participate in amateur boxing matches in a bid to gain more attention and fans.

inspired him, showing a different way to make a living, said Le, who is Vietnamese American.

Le’s clip of him dancing inside his local Walmart store stood out in a sea of lip-synching videos and went viral. His followers grew from 600,000 to 1 million in just one week. As Le’s fan base grew, so did his income. Last year, he says he made more than $3 million, primarily by promoting brands such as streaming service Disney+, clothing sold on Amazon and teeth straightener Invisalign. He recently made his first film appearance, a cameo in the blockbuster “Spider-Man: No Way Home,” and is represented by major talent agency WME.

“I was really looking for something to boost my brand and get my name out there even more,” Le said. “With my social media ... I’ve always wanted to break the barrier, the boundaries of what I can and can’t do, and I saw this was a cool opportunity to be like, ‘Oh cool, you can do other things as well.’”

“Make a mess. Make them pay,” Quiles said. “Defense. Offense. All the jabbing, moving your head, being really slick.”

 

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