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Why the NCAA women’s tournament could think bigger than Albany and Portland

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Women’s basketball is increasing in popularity, and its future NCAA tournament regional sites could reflect that.

ALBANY, N.Y. — The numbers confirm what people paying attention to women’s basketball are feeling: Attention and interest in the sport continue to increase exponentially.averaged 4.9 million viewers and was the most-watched tournament game ever, not including Final Four or national championship games, according to Nielsen. Attendance for the first two rounds set records for the third consecutive season. The tournament selection show averaged 1.

“Again, what you want to bring is sold-out crowds. You want to bring the energy. You want to bring the fan base. I think that that was accomplished.” Still, the bottom line is interest in the game has continued on an upward trajectory and people around the sport sense now may be the time to consider all options to capitalize on that.

 

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