Until now, Microsoft has seemed to indicate it might concentrate its effort on a virtual landscape for the workplace. It sounds pretty dull, but those working within the metaverse space generally think the office is one of the chief areas where we might actually start living more as digital avatars. It makes some sense: Everyone has been firmly out of the physical office for two years now.
Fact or fiction, it’s in Meta’s best interests to paint the Microsoft-Activision deal as a metaverse play. Meta has had its hands tied by a recently renewed push by anti-trust regulators, who say the corporation has gained a monopolistic hold over social media. These efforts effectively make it impossible for Facebook to buy up anything new within the traditional social media space.
Meta might be able to refocus the billions in cash on its balance sheet toward metaverse M&A—but only if it can prove that there are able competitors in the space actively on the hunt, too. To feel secure that regulators won’t quash future metaverse deals, Meta will want to point to thriving competition for those deals among other companies.
In other words, Meta wants deals like Microsoft-Activision to justify its own deals. To justify getting even bigger itself.
Because he’s one of the Undead?
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