Why the Iconic Geneva Motor Show Is Moving To Qatar of All Places

At a time when storied auto shows are trying to reinvent themselves to stay alive, one international show is expanding its brand to cater to a growing car culture in the Middle East which is now the fastest-growing luxury vehicle market. The Geneva International Motor Show is adding a second show and venue: GIMS Qatar 2023 and preparations are well underway to welcome the media October 6 and open its doors to the public from Oct. 7-14 in Doha, Qatar.

dates back to summer 2020 when the Geneva show became the first major auto event to be cancelled at the onset of the pandemic GIMS CEO Sandro Mesquita knows he is swimming against the tide."But crisis can create opportunities," he tellsduring a trip to Qatar to see the venues and plans firsthand."Without the pandemic, we likely would not have thought of this partnership."

Like the Geneva show, GIMS Qatar 2023 will feature high-end and exotic cars, but in addition to supercars and hypercars there will be mainstream exhibitors, like Toyota which is popular in the Middle East and whose Land Cruisers are ubiquitous on the streets of Qatar. Mesquita expects 40-50 brands to be represented in Qatar with a mix of global and regional new vehicle unveils.About 40 brands have visited the city and site, and feedback has been positive.

Organizers say the Qatar show plans to host 1,000 media but that sounds like a stretch given lower media attendance at other shows post-pandemic. A digital TV channel will also broadcast content to those unable to cover in person. Qatar Airways has also signed on as a partner to help with flights and packages for attendees, but also to ship cars to the country for the show.

Source: Car News Wire (carnewswire.net)

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Sudan Archives, Soccer Mommy, and Allah-Las to Headline the Handbuilt Motorcycle FestivalAustin motorcycle show becomes music fest with resoundpresents partnership. sudanarchives AllahLas
Source: AustinChronicle - 🏆 593. / 51 Read more »

Geneva mourns death of retired deputy fire chiefGeneva's flags will be at half-staff at the close of business Thursday in honor of the weekend funeral service for Mark Einwich, a retired fire department deputy chief, who died March 7 of cancer. Very sad. Mark was an upstanding citizen and will be greatly missed by all.
Source: dailyherald - 🏆 317. / 59 Read more »

Geneva's Allen signs with Enterprise State cross country programEven though Geneva’s Abby Allen ran cross country for only one season in high school, Enterprise State Community College head coach Chris Christian could see the potential in the Panther
Source: dothaneagle - 🏆 337. / 59 Read more »

On the dotted line: Allen signs with WeevilsIt was a big day for Geneva High School’s Abby Allen, as she has signed a scholarship to run cross country at the next level.
Source: WTVYNews4 - 🏆 590. / 51 Read more »

Hyundai Motor Group Presents Automatic Charging Robot For EVsHyundai Motor Group presents its newly developed automatic charging robot (ACR) for electric vehicles, which is expected to support humans in the near future.
Source: InsideEVs - 🏆 579. / 51 Read more »

'I don't have lots of time to sit around and wait'Brian Murphy has motor neurone disease and is stuck in hospital waiting for a care package.
Source: bbchealth - 🏆 143. / 63 Read more »