At a time when the business world is fixated on digital transformation and automation, how does a modern CEO lead a 75-year-old company best known for decidedly analog products such as pens, lighters, and disposable razors?embracing human creativity. In 2019, BIC launched BodyMark, a line of temporary tattoo markers. Then, in 2022, the company acquired temporary tattoo companies Inkbox and Tattly.
BIC’s bet on the business of self-expression—its “human expression” division, which includes pens and highlighters and grew net sales by 10.2% at constant currency last year—comes at a time when consumers, especially youth audiences, are looking for fresh ways to show their creativity and individuality. Aboutof Americans have tattoos, according to the Pew Research Center, up from about 23% in 2010. Various companies are trying to meet such demands.
Not surprisingly, Bich still believes in the power of the pen. “The way you learn things by writing with a pen and paper or drawing is inherent to our development, and that’s not going to go away with a couple of keystrokes,” he says.Who’s dying now? Here’s how recent COVID deaths compare to the early months of the pandemic in CaliforniaA Connecticut grocery store is closing after 83 years. ‘It’s an end of an era’ for a family and a community.
Source: News Formal (newsformal.com)
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