The duo applied a similar formula to arranging the behind-the-scenes aspects of Gronk Beach, working on securing sponsors and talent. Regular tickets start at $149.99 and come with an open bar pass; VIP tickets, which grant private lounge access, are three times as pricey. Gronkowski will get his cut through an upfront guarantee plus a slice of the back end.
“This is really Rob’s party,” says Silberzweig. “It’s not some event he’s hosting. And we really worked with him to identify what's important to him and bringing his DNA into the event.” Gronk Beach is one of many ways the longtime Patriot is monetizing his fame off the field. Thanks to a 2017 appearance on, Gronkowski’s brother Chris secured a $150,000 investment from guest shark Alex Rodriguez in exchange for 15% of his Ice Shaker startup. Rodriguez subsequently sold a portion of his stake to Rob Gronkowski; now the two athletes are working on a fitness app together.
Although Gronkowski has already made plans for Super Bowl weekend, he didn’t completely rule out a return to the NFL (he must
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