sleek solution to help companies test their electronics faster and cheaper.When Danielle Wuchenich hatched the idea for measurement startup Liquid Instruments, she was not chasing worldly success but a faster process for discovering the secrets of space.
“In the old days you had a typewriter for writing letters and a calculator for calculating. And they did the job pretty well. Then along came the computer, and it can write letters, it can calculate things, but it can do a whole lot more,” says Shaddock. “We’ve stumbled upon the formula for the computer for the test and measurement industry.”
Despite this early success, Robert W. Baird & Co. analyst Richard Eastman says Liquid Instruments faces a tough challenge breaking into an oligopoly dominated by five major companies—Keysight, Rohde & Schwarz, Tektronix, National Instruments and Anritsu. With several of these large players also selling single pieces of hardware that can make multiple measurements, Eastman is skeptical Liquid Instruments can make a dent. “I’m not sure it looks disruptive,” Eastman says.
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