Why Mocha Chocolate Is the Go-To Brunette Hair Color for Fall and Winter

, who coined the term after coloring Bella Hadid’s lengths the deep, caffeinated shade for the Cannes Film Festival earlier this year. “We were going for a deep seductive brown,” says Perry, who mixed up a warm, dark brown and added a little ash to the formula to give the supermodel's waist-skimming lengths an opaque effect. “After seeing photos of her in France, the color reminded me of something decadent and dense like a chocolate mousse or a rich chocolate cake,” she continues.

Another important pillar of mastering the mocha chocolate look is keeping hair strong and shiny. “What makes this hair color so incredible from the start is having healthy hair,” explains Perry, adding that it’s vital to preserve pigments with a color-safe shampoo and conditioner. “My favorite at the moment is R&Co Bleu Primary Color Shampoo and Conditioner,” says Perry. “They’re incredibly hydrating and give a great shine.

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