initiative, as well as other projects, to transform its supply chains and ensure its packaging isn’t sourced from the increasingly vulnerable forest ecosystems that combat climate change and protect plummeting biodiversity on the planet., or houses, including Christian Dior, Givenchy, Fenty by Rihanna, and Stella McCartney; spirits and champagnes such as Dom Pérignon, Moët & Chandon, Hennessy; and watch companies including Bulgari and TAG Heuer.
Launched in October 2019, Pack4Good now includes 232 brand partners, representing a combined revenue of over $132 billion, Rycroft said.Billions of trees are cut down every year around the world to produce paper-based packaging, much of it sourced from high-carbon forests and endangered species habitats. The Pack4Good alliance intends to shift those numbers, Rycroft said.
The eagerness of companies to sign on to Canopy’s initiative in just 18 months is reflective of the wider public sentiment around the need to protect ancient forests, both in B.C. and around the globe, she added: “I think what’s happening in B.C. is absolutely reflective of what’s happening around the world. And what’s happening is that market tolerance for any product that’s made from endangered, climate-essential forests is dropping very quickly.
B.C. is currently embroiled in the politics of old-growth logging, as activists continue a nine-month-long civil disobedience campaign to block logging activity in the Fairy Creek watershed and in other areas on southwestern Vancouver Island.
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