It seems like it was a lifetime ago, but it was only last year that the busiest Emmy campaign season ever kept us out virtually every night of the week. That included seeingand David Letterman onstage at the Netflix “FYSee” space, interacting with “The Marvelous Mrs. Maisel” exhibit during Amazon Prime Video’s takeover of the Hollywood Athletic Club and watching a live orchestra perform at the Greek Theatre, set to scenes from various National Geographic productions.
Now, with people still stuck at home for the foreseeable future — even if we finally start getting this coronavirus under control — and corporate bean counters looking at ways to slash costs, it’s worth asking: Does this mean perhaps a pullback from last year’s particularly aggressive brand of campaigning?When I posed this question to several awards executives at some of the industry’s biggest outlets, the answer was pretty much the same — and to paraphrase: “Bite your tongue, Mike!” Once...
Next year, with a later Oscar season encroaching on Emmy campaign territory, expect perhaps even bigger events as networks and studios take advantage of simultaneously targeting talent guild and TV Academy voters. “I do not envision significant cutbacks,” another exec says. “Awards are the new 365/24/7 effort. Here’s the worst-kept secret — talent really want awards. And as long as they do, there will be awards campaigns.
oh their gonna be MEANER
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