Why Kanye West’s $50 Sunday Service socks were actually a bargain

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For those who made the conscious choice to gather in that field, Kanye West’s Sunday Service felt like a communal gathering that should be commemorated, with the merchandise as physical evidence to brandish as proof they’d actually been there.

The “church merch” was the kind of simple, straightforward pieces you’d expect to commemorate a concert . There were T-shirts with the words “Trust God” arcing across the front and “Sunday Service at the Mountain” in a circle on the back , a message that was repeated on the back of a long-sleeve tee that bore the words “Holy Spirit” embellished with red and yellow flames ; and a crew-neck sweatshirt .

Attendees display their recently purchased"church clothes" at Kanye West's Sunday Service at Coachella, including a"Holy Spirit" sweatshirt and a"Trust God" T-shirt . The prices of West’s church clothes collection didn’t deter those on-site in the least. They donned the T-shirts with great enthusiasm. And they proudly displayed their purchases for everyone and anyone who asked. In reality, the prices weren’t that out of line with the merchandise found at countless kiosks and boutiques throughoutSo what’s behind the social-media hand-wringing, then? Part of it probably had to do with West, who seems to be a lightning rod for criticism no matter what.

The whole experience — again, music aside — was certainly thought-provoking and easily the most spiritual and communal moment of the two weekends of this year’s Coachella festival. It could be felt in the swaying hands raised in praise throughout and in the way bottles of water were passed back through the crowd, quickly and efficiently, to those needing hydration on a beastly hot day.

 

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ARTschorn Anybody who spends $50 on Kanye's socks needs to report for an immediate CT Scan.

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