"Once the dye is created, you still need to bring it to the textile mill that's going to do the dyeing," says Hayes. "They need to make sure their equipment is set up to run it. It can take a couple of trials to optimize the process, and it takes us a little while to pick our colors. It always takes us longer than we wish it would, but it's a journey."
Reynolds, whose business is lauded for this very attention to detail, is the singular driving force behind her production and sources primarily from "really tiny, family-owned farms." Even when she works with her heavier-handed clients, the process begins with the story. "They want to create something that's viable for press, something that sets them apart from producing in a factory," she says.
"It's not simple," says Hayes. "The way the industry's evolved and [the way] supply chain partners are set up for maximum efficiency, price is kind of king. It's easier and faster and cheaper to run the synthetic dyes that we've been running."
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