I know there was a time when I let my hair, for lack of better words, just be. Maybe I got a relaxer once or twice, but the little girl on the Just for Me box didn’t invoke a need to completely abandon my natural texture. I grew up in a home where my parents never made me feel like I should be anyone other than myself. My half-Italian, half-Irish mother’s experience with Black hair began with me.
“When I finally stopped taking my hair for granted and embraced it for what it was, the shift did feel revolutionary. ” The beauty industry, once fashioned to cater almost exclusively to mainstream standards in its products and advertising, seemed to go through a similar metamorphosis. As a beauty editor with the unique vantage point of both insider and consumer, I’ve watched brands and those with influence make an effort to go beyond checking all the boxes and build something that feels authentic from the ground-up.
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