Kim’s take on Marilyn may have broken the Internet, but Andy’s take will almost certainly break records. Estimates for the price of the painting, arguably the star of a set of five produced by Warhol in 1967 , are around $200 million. It’s widely expected to fetch the highest price ever paid at auction for an American piece of art, and could very well break a similar record for any piece produced in the 20th century by the time the gavel falls. .
The star of the collection left behind by the late Swiss art dealers Thomas and Doris Ammann, 20 percent of the sales price will benefit charity, but the moment will also be viewed as a major test for the post-lockdown art market. As such, Christie’s has pulled out all the stops for promoting the sale, including a Friday night dinner at Indochine, a downtown restaurant and ’80s favorite of Warhol.
“Every time one has come to auction, it’s really reset the entire contemporary art market,” Bonnie Brennan, Christie’s president of the Americas, says of theseries. Warhol used a complicated and hands-on screen printing technique he soon abandoned afterwards for the series, which contributes to their value—although Brennan also recognizes the iconography of Monroe herself adds to the equation. “He was all about the icon. We almost remember this image of Marilyn Monroe more than we do herself.
“The Marilyn is so iconic because she symbolizes, in a real culture way and in a popular culture way, the same thing. She reminds us...Warhol reminds us by painting her, ‘I’m going to show you now what is really going on in people’s minds and what they care about: fame and beauty and death and disaster,’” adds Alex Marshall, a Christie’s vice president. “We’re surrounded by it every day. That’s all we pay attention to on a daily basis.
In essence, the capacity of the American attention span wrapped up in a single image and punctuated with a bullet hole. Kardashian garnering so much attention for wearing one of Monroe’s old gowns just as word leaked that the Supreme Court intended to overturn Roe v. Wade—bleak as it is—proved his point.
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