Why does the drugstore lock up toothpaste and deodorant?

These days, it feels like many stores are fortresses.

The reason why stores resort to locking up these products is simple: to prevent shoplifting. But these decisions are far more nuanced and fraught for stores than you may think. Companies must walk a delicate line between protecting their inventory and creating stores that customers don’t dread visiting.Until the early 20th century, locking up products was the norm. When customers visited a store, clerks would provide them with the items they wanted from behind a counter.

Shoplifting has been around for centuries, but it “came of age in America in 1965,” author Rachel Shteir writes in “The Steal: A Cultural History of Shoplifting.” The FBI in 1965 reported that it had jumped 93% in the prior five years and “was the nation’s fastest-growing form of larceny.” Shoplifters target smaller items with higher price tags, often called “hot products,” which typically are what retailers most frequently lock up. One criminologist created an apt acronym, CRAVED, to predict the stuff at highest risk: “concealable, removable, available, valuable, enjoyable, and disposable.”

because EBT doesn't cover personal care products and everyone needs them.

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