Why Do We Repeatedly Press The Elevator Button?

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Martin Lindstrom looks into the psychology behind elevators, and why we can't resist pushing the button repeatedly, even though we know it's not going to go any faster.

Editor's note: This column is part of 'Why Do We?' — a weekly video series hosted by culture expert Martin Lindstrom that untangles unique quirks of human behavior. Click here for the full series page.Did you know that something as unique as an elevator guru exists? I didn't.

Given that he has written more than 200 articles as well as a book, 'From Ascending Rooms to Express Elevators,' he seemed the most qualified to help us get to the bottom of our question.Interesting facts abounded during our conversation. Like how every couple of days, elevators carry the weight of the entire world's population.

 

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