A young woman sits on her living room floor in front of a bowl of steaming water and holding a lighted candle. Around her is a plate of M&M cookies she just baked and a box of mementos she is offering in hopes of summoning the ghost of her true love. Instead, she conjures the image of an annoying guy from her childhood.
Disney hopes the collaboration — among five commercials sponsored by Mars Wrigley — will bring in more ad dollars at a time when brands are searching for new ways to attract consumers. “There’s a unique way of telling stories in that medium where they can be funny or heart-wrenching or scary, all in this very short period of time,” said Michelle Steffes, who directed the M&M’s short. “I would want to watch a two-minute short film rather than watching four 30-second commercials. So hopefully, other people will feel the same way.”A woman attempts to summon a deceased loved one in this short film called “Summoned” by Michelle Steffes.
Brooks is a former consultant to Fox who helped with digital campaigns for such movies as the coming-of-age comedy “Juno.”
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