Why did Musk ax the Supercharger team?

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Elon Musk’s decision to dismiss much of Tesla’s Supercharger team this week came as a shock. A look at possible reasons why he did it.

Elon Musk’s decision to dismiss much of Tesla’s Supercharger team this week came as a shock. The move poses a particular threat to charging in the U.S. and the transition to electric vehicles in the region.

The company has consistently installed more ultra-fast chargers in North America than all other networks combined. The first quarter of the year was no exception: Tesla installed a record 3,680 Superchargers, while its competitors collectively installed fewer than half that number. The CEO said two years ago that Tesla was aiming for a 10% profit margin from its network. BNEF estimated just last month that the company may have been on its way to $740 million in annual earnings from charging by 2030, or around 8% of company-wide profit last year.

“The way to think of Tesla is almost entirely in terms of solving autonomy and being able to turn on that autonomy for a gigantic fleet,” Musk said during the company’s April 23 earnings call. Later, he added: “If somebody doesn’t believe Tesla is going to solve autonomy, I think they should not be an investor in the company.”

No matter what precipitated Musk’s moves, the dialing back of Tesla’s Supercharger ambitions adds to the already negative sentiment around EVs in the U.S.

 

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