General Motors and Ford are veering into online used-car sellers’ lane. How quickly can they overtake them?, CarBravo, which will help its U.S.-based dealers market and sell all types of used cars online, not just its models.
That would place it in direct competition with online used-car retailers such as Carvana, Vroom, Shift Technologies and even CarMax , which has both a bricks-and-mortar and e-commerce presence. Ford started inching into that territory last year when it launched a platform, Ford Blue Advantage, that also lets dealers list and sell used cars, though it is limited to its own-brand certified vehicles.
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