Why Curbside Pickup Is Here To Stay—Even After The Pandemic Ends

the company will continue to work on initiatives like curbside, adding “we know a frictionless experience is what customers will demand as we move forward in a post-Covid world.”

“For our guests that can’t access our drive-thrus, we’re rolling out new curbside pickup options on our mobile apps. [Curbside] is an additional opportunity from an off-premise standpoint,” RBI CEO Jose Cil said during Brands have been slowly building up their apps for the past couple of years, but–like everything else in this business–COVID-19 has accelerated their usage. In fact, 49% of customers have downloaded more than two or more apps during the pandemic.

“We launched new curbside capabilities within the app to any franchise who wanted it and added a more sophisticated curbside ordering flow for customers,” he said. There are now more than 1,400 Dunkin’s offering curbside. “It’s really early, but we’re encouraged by the initial results and convenience this adds for our guests,” CEO Randy Garutti Shake Shack is adding curbside as it simultaneously adds walk-up windows, pickup areas and drive-thrus, underscoring the criticality and long-term viability of off-premise.

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