Why Barneys’ high-end head shop may be the future of cannabis-related retail

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The shop is a high-profile harbinger of where cannabis-related retail — and most likely the luxury department store space — is headed in the era of legal marijuana.

that double as vape-pen lanyards and a lip-shaped Carole Shashona ring that converts into a stylish joint holder); hemp-derived CBD beauty and wellness products; and an assortment of vintage Hermès and Gucci ashtrays., the Los Angeles-based luxury-level cannabis brand and partner on the project. That person will explain the company’s products to the canna-curious and help him or her place an order for home delivery.

Catering to the well-heeled, deep-pocketed, luxury-loving cannabis consumer at the major department-store level in California and elsewhere is novel — and symbolically important. On a pre-opening tour of the space, Barneys’ New York-based creative director Matthew Mazzucca explained that the seed of the idea was planted last year when he was spending a lot of time in Los Angeles.

“I grew up in Texas and Louisiana where possession of the smallest amount of marijuana is a felony offense and I remember getting pulled over by a cop in Texas one time and basically having to eat all the roaches out of the ashtray before the cop got to my window,” he said. “So, to go from that to having this beautiful installation in a top-tier retail experience makes me excited to just be a part of that movement.

Representatives for Canadian retail group Hudson’s Bay Co., which owns Saks Fifth Avenue and Lord & Taylor, declined to comment, and a representative for Nordstrom said cannabis-related accessories were not currently a focus for the Seattle-based retailer. Also, a representative for Neiman Marcus told The Times that the Dallas-headquartered retailer didn’t currently have any plans to expand from CBD beauty and wellness products into smoking accessories, jewelry, trays or the like.

 

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