Why Are There So Many Fake French Brands in Fashion?

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From Être Cécile to Journelle, non-French brands with French names are everywhere — and with good reason:

If you were to study a list of established fashion brands and retailers, you’d see a lot of French names. Which is by no means surprising — until you learn that many of them aren’t in fact French.

Être Cécile, Agent Provocateur, La Garçonne, Joie, Glossier, Pour la Victoire, Les Copains, A Détacher, Cushnie et Ochs, Journelle, Vensette, Atelier Delphine, Loup, Pas de Calais, Marais USA, L'Agence, Comme des Garçons, Net-a-Porter... not one of those brands is headquartered in France, and yet each of their names is either French or derived from French.

One obvious reason is that France’s culture and style are inspiring. The country begat many of the world’s most influential designers, style icons and artists. And it’s not unreasonable for a designer to name her brand something that references its inspiration.

 

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Because there are so many fake people 🙄 🤣🤣

Họ học làm theo cách nổi (fastion) từ lúc lật đổ Vua Pháp rồi từ đó ra các hội nghị Quốc Tế không nói lên sự thật cốt lõi chính để giải quyết , thường giải quyết theo hiện' tượng ' thời sự. LỆNH CÔNG GLOBAL.

Great article. In that same vein did you know that Häagen-Dazs is an American ice cream brand out of the Bronx, New York?

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