Who is the 'pizza king’? The secret language being used by anti-vaccine groups to skirt detection

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Some anti-vaccination groups on Facebook are changing their names to euphemisms like “Dance Party” or “Dinner Party,” and using code words to fit those themes in order to skirt bans from Facebook, as the company attempts to crack down on misinformation.

Facebook spokesman Kevin McAlister responded Saturday: “The facts show that Facebook is helping save lives. Period.”

Beating Facebook’s moderation system “feels like a badge of honor,” the administrator wrote, followed by a crying-laughing emoji. At the end of the post, the administrator reminded users to stay away from “unapproved words,” and pointed them to a code legend on the side of the page. “Vaccine activists have been participating in leetspeak for as long as the internet has been around,” said Joan Donovan, research director at Harvard Kennedy School’s Shorenstein Center on Media, Politics and Public Policy. “This is part of the culture of anti-vaccination activists.”

For example, one group member said her husband had become sick after going on a “cross country trip where we spent 2 nights with dancers,” referring to two people who had just been vaccinated.

 

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