While Secondhand Watch Market Sees Downturns, Christie’s Finds Opportunities Among Younger Clients

Despite the slowdown in the secondhand watch market, Christie’s remains optimistic on the opportunities to continue its success in the category.

Ross echoed Ruffat’s statement, saying: “The phenomenal collections that we’ve been able to offer our clients in our auctions, we’re able to sort of sidestep the declining market a little bit in that way by offering items that are highly covetable and fresh to the market to our customers.” In addition to the unique auctions, Ross and Ruffat explained that a burgeoning younger clientele has also posed as an area of opportunity to continue Christie’s success in the secondhand watch market.

Along with this rise of the younger watch client also comes an increase in female watch collectors, Ross explained. Ruffat noted that Christie’s watch clientele is still predominantly male, however, the auction house sees increasing engagement and excitement among its female clients. Ross explained that female clients are becoming more interested in the function rather than design of Christie’s timepieces, while male clients are gravitating toward unisex styles.

When talking about 2024 trends in the secondhand watch market, Ross and Ruffat named shape watches and styles from independent watchmakers as leaders. Both named brands such as

Source: News Formal (newsformal.com)

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