, MD, an associate professor of otolaryngology at the Stanford University School of Medicine. "It is a primary determining factor in how we choose sexual partners and life mates, and it allows us to pick up on and respond to many social cues.""Smells exist only in our heads. Molecules exist in the air, but we can only register some of them as 'smells,'" writes psychologistHow you think something smells — good, bad, funky, clean — depends on your experiences.
In perfumes, "the fact that a molecule of phenylethyl alcohol smells like rose is a function of our brain, not a property of the molecule," writes Dr. Gilbert. "Odors are perceptions.""The associations we have with fragrances are learned through personal experience with the scent and our cultural [experience], like how lavender is relaxing [to many]," says Dr. Herz.
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