Brent Montgomery’s firm has invested in the live-event, scripted and non-scripted, which was established by Jesse Ignjatovic and Evan Prager.
Den of Thieves has produced the MTV VMAs for 13 years and is exec producing the upcoming People’s Choice Awards on E!. It has previously worked onThe investment will allow the company to bolster and broaden its programming slate on live-event, concert and awards shows as well as experiential marketing via multi-platform original series and features, both in scripted and unscripted. It will also pursue deals with high-profile talent across entertainment, sports and culture.
The deal was brokered by Ed Simpson, chief strategy officer at Wheelhouse Group, and Evolution Media Capital. No financial terms were disclosed. Montgomery said, “What Jesse and Evan have accomplished is beyond extraordinary. From music and comedy to cultural events that galvanize audiences, the creative and logistical challenges inherent in their media phenomena are massive and unrelenting – and of course, they make it look easy, which goes to their immense talent, expertise, and amazing partnership.
Prager added, “It’s an exhilarating time for our company and a very exciting time for content creators. We can’t wait to see what Wheelhouse and Den of Thieves will accomplish together.”
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