In lieu of a traditional runway show, team Telfar decided to host a press conference instead to announce the launch of their new 24-hour live linear television channel, dubbed TCTV — or, Telfar Clemens Television — as well as a collaborative FTV. They're both public access, meaning that anyone can watch them at any time, accessing a figurative"void" meant to be filled by people's love and passion for the brand.
During the broadcast, QR codes will also come up at random, letting customers access an exclusive link to buy bags directly — curbing Shopify's bot problem, as well as serving only die-hard customers. The amount of bags produced will be the exact number of viewers the channel has at any given moment, nearly guaranteeing everyone will get the bag of their dreams.
Telfar TV's democratic process seems natural for the label, who has been actively championing the bags as a physical representation of Blackness and queerness within our larger fashion landscape. Naturally, as a brand approaches cult-like status, more people exist to violently capture it out of the hands of the people who it's directly made for.
But like QVC actually sells stuff. 🤷🏽♀️
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