Kyle Chayka readily describes DirtDAO as an experiment, but it’s got a comparatively modest goal: letting a small community vote on pitches for futurelongform stories. On January 14th, it will conduct its first vote with people who previously bought one of its NFTs, which are minted on the Ethereum blockchain. In advance of the sale, I spoke with Chayka about the promise — and the limits — of using DAOs for journalism.
If you theoretically don’t know who owns the tokens, how do you prevent some company from buying up all your tokens and using that to influence your editorial process?is small enough and the token holders are small enough that we essentially know who everyone is, at least by their wallet, even if they’re anonymous.
There’s a few reasons that this works for us. And one of the reasons is that the DAO-voted features are not our only features — like, this is not our entire editorial process. This is one part of the editorial process, kind of like a column or recurring feature that’s sponsored by the DAO and the token holders. So we’re certainly allowing ourselves to do pieces that don’t go through this process.particularly because we’re not doing investigative reporting.
When you say “who voted for what,” you mean linked with wallets, which don’t necessarily tell you who owns the wallet or who is behind it, right?
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Wait until this company finds out about money and spreadsheets - those are two major innovations that are going to save them a lot of headaches.
Be on the lookout for my NFT-backed ice cream. Hitting the shelves in 2023
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