What Will Define Fashion Retail in 2022?

What Will Define Fashion Retail in 2022?

Donni, Network

1/19/2022 4:31:00 PM

What Will Define Fashion Retail in 2022?

After a tumultuous two years, the permanent ways in which consumers have shifted how they live, work and shop are becoming clear, and brands are responding. Here's what that could mean for the future of retail.

"It is my belief that fashion is now defined by experience inside and outside of a brick and mortar. Consumers are continuing to look for connection, not only to the items they're purchasing, but to the connection of where their dollar is going. The experience behind intentional buying essentially means consumers are focusing on what they're purchasing, who they're investing in, and what businesses (both small and large) truly stand for."

Alyssa Wasko, founder and designer of Donni"Brands will really focus on community and connection in 2022. We're already seeing more and more brands look to their communities, customers, followers and subscribers for data. This data collection is being done in the form of polls or Q&As on brands' Instagram stories, ambassador programs, pre-orders, Google surveys and more comprehensive and detailed return forms. There's a huge shift in brands looking away from the industry and looking towards their consumer. This is something that

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Lelet NY Is Hiring An E-Commerce Manager In New York, NY "It is my belief that fashion is now defined by experience inside and outside of a brick and mortar. Consumers are continuing to look for connection, not only to the items they're purchasing, but to the connection of where their dollar is going. The experience behind intentional buying essentially means consumers are focusing on what they're purchasing, who they're investing in, and what businesses (both small and large) truly stand for." Alyssa Wasko, founder and designer of Donni "Brands will really focus on community and connection in 2022. We're already seeing more and more brands look to their communities, customers, followers and subscribers for data. This data collection is being done in the form of polls or Q&As on brands' Instagram stories, ambassador programs, pre-orders, Google surveys and more comprehensive and detailed return forms. There's a huge shift in brands looking away from the industry and looking towards their consumer. This is something that Donni has been doing for years. As a brand that truly strives to feel like a friend, we've always asked our community what they want to see from us and what we can be doing differently or better. The market is saturated with a lot of talent; the times of simply posting beautiful editorial imagery of your product doesn't move the needle like it once did. People want to feel a connection to what they are consuming, buying and wearing." Dan Schoening, Vice President Strategy at Nordstrom "This year at Nordstrom, we remain focused on delivering great service through convenience and connection. We continue to create seamless customer experiences that blend in-store and digital touchpoints and deliver connection by engaging with customers in highly personalized interactions that go beyond the transaction, from styling to alterations to the easiest returns available anywhere. We aim to deliver truly personalized experiences and help our customers discover new brands and products more seamlessly. This will happen in our stores and online while translating our service expertise more effectively from one-on-one to one-to-many in an increasingly digital world." Tal Zvi Nathanel, co-founder and CEO of Showfields "We continue to see the importance of sustainability, self expression, and mission-based shopping across all of our locations. As we look forward into 2022, we believe this will manifest in consumers continuing to push the boundaries of gender norms, shopping upcycled and zero-waste pieces and vintage resellers, and gravitating towards a mix of statement pieces to pair with everyday basics." Jennifer Bandier, founder of Bandier "Both the athleisure/loungewear trends will continue to dominate in 2022 as we see hybrid work standards become the norm. However, I do think after these last two years of rotating between sweat sets and workout sets, women will want to dress up, but still feel comfortable. I call it Athluxe — think activewear-meets-luxury: accessories and trendy, functional shoes paired with a must-have jacket and bag." Heath Wells, co-founder of NuOrder and general manager of NuOrder by Lightspeed "There has never been a stronger need coming from retailers to have direct access to a brand's catalog with the ability to gather attributed data and to visualize its entire assortment across any channel, whether online or in physical stores." Julie Bornstein, founder and CEO of The Yes "I think 2022 will be the year that brands invest more into their own direct businesses with better site operations and more eco-friendly packaging. We saw so many brands move to eco-friendly production and materials, and this will also continue. "As brands invest in their own direct businesses, they will continue to — i.e. retailers and platforms — that help support their business. The Yes will be a growing channel of growth and data for these brands; it will also be the fastest-growing platform in fashion in the U.S. in 2022." Max Bonbrest, co-founder of AYR "As we shift to a new work from home (work from anywhere?!) or hybrid model, consumers are adapting to an easier way of dressing. Wardrobes are adapting to meet this new lifestyle. This year, we're continuing to diversify our collection to meet the AYR shopper where she's at — whether that’s out and about, or working from home."