What Will Define Fashion Retail in 2022?

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After a tumultuous two years, the permanent ways in which consumers have shifted how they live, work and shop are becoming clear, and brands are responding. Here's what that could mean for the future of retail.

"It is my belief that fashion is now defined by experience inside and outside of a brick and mortar. Consumers are continuing to look for connection, not only to the items they're purchasing, but to the connection of where their dollar is going. The experience behind intentional buying essentially means consumers are focusing on what they're purchasing, who they're investing in, and what businesses truly stand for.

This will happen in our stores and online while translating our service expertise more effectively from one-on-one to one-to-many in an increasingly digital world.""We continue to see the importance of sustainability, self expression, and mission-based shopping across all of our locations.

 

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I’m afraid only already-affirmed companies will get to grow from Covid experience. I’ve seen so many startups going down😢 COVID19 Retail shutdown

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