When it comes to sustainability, denim is often a challenge, given the amount of water and resources it takes to produce just one pair of blue jeans. But GANNI and Levi's have found a way to start making steps in the right direction.denim
"So much has happened on the agenda of sustainability in fashion in recent years," she adds. "Consumers have woken up to the effects of the fashion industry and are demanding much more of brands, which is only a good thing. We all need to find solutions through innovation because fashion isn’t going away."
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