What’s Hot at Milan Fashion Week: Five Collaborations to Watch

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Who said collaborations are dead? Italian brands are showing they are still on trend at Milan Fashion Week.

“When I’m in Tokyo, everything speaks to me; it’s where I find inspiration. The people dress in a way that is never banal, they choose unusual combinations of colors and fabrics. I like the austerity of their work clothes and the mingling of styles, and the modern architecture in stark contrast with the traditional houses,” Castiglioni said. “I loved the idea of telling the story of the city we chose for our flagship store through photography.

The designer has been tapped by Max & Co. to create a co-branded capsule collection to be unveiled during Milan Fashion Week, as part of the Max Mara Fashion Group’s label’s spring 2022 collection. “I’ve always respected Max Mara for the way the family has managed the company and for staying on the sides of the fashion circles. There’s a thread connecting my decision to live in Varese [a small town north of Milan] and the Maramotti family, which is based in Reggio Emilia,” she said.

To be sure, delving into the brand’s archives in Reggio Emilia, the designer was fascinated by the utilitarian approach the brand has always stood for, with its range of unfussy and practical clothing for women on the go. “I met Viky last winter and when I returned to Rome, my creative hub, I started thinking that I wanted to give Maria Luca a more fashion and contemporary twist, which is something defining Viky’s aesthetic,” said De Luca, whose footwear line is produced and distributed by Italian company HIM Co SpA — High Italian Manufacturing. “Maria Luca has a nostalgic and minimal vibe. Viky is a very modern woman with a very impactful style.

“I wanted to give a strong design contribution, but at the same time quality and comfort are so important to me. I loved working closely with Carlotta and the team, meeting the artisans was amazing,” Rader explained. “The production site for Maria Luca is in Veneto, therefore I thought of something very recognizable for the area, and Murano came to my mind.

Retailing at prices ranging between 200 euros and 1,000 euros, Amotea made a name for itself with a series of feminine items that include couture-inspired dresses and fringed separates, but also tailored denim blazers embellished with jewel buttons. As part of the hatmaker’s ongoing series of tie-ups with international fashion names, which have included Valentino, Yohji Yamamoto and Ami Paris so far, the company is teaming with Àcheval and its Argentinean cofounders Sofia Àchaval de Montaigu and Lucila Sperber.

 

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