What Netflix, Cisco and others are doing to support stressed-out working parents

Netflix, Cisco, Intuit and other employers are recognizing the value of parental leave policies for recruitment and retention and are supplementing existing benefits or creating new ones.

Today 72% of moms are employed, either full-time or part-time. Of these, 55% have children younger than 18, according to a 2019 Pew Research Center analysis. Yet many U.S. companies don't go beyond the basic requirements to support a new parent's transition back to work.Sometimes it takes more than a village to raise a family. Sometimes it takes a company as well.

For new parents transitioning back to work, the stress of straddling between caring for a newborn and performing well at the office can be overwhelming. According to a new, about half of working parents feel they are not able to give 100% at work; others claim child-care costs are so high, they needed to reduce their hours; and many say they are treated as if they are not committed to their work and have been passed over for a promotion.

With 72% of moms employed today, 55% of which have children younger than 18, companies like Netflix, Cisco and Intuit are recognizing the value of supplementing existing benefits or creating new ones and instituting lengthy parental leave policies to recruit and keep top talent., more than 1 in 4 employers currently offer child-care support services, backup day care and child-care subsidies, with 13% considering these benefits for 2021.

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