What Is Firebird? The Startup With $1B to Spend Supercharging Acts Like Arlo Parks & Maggie Rogers

. “We’re like-minded in focusing on the success of artists over the long run of their careers,” says Capshaw. “There was a need for more artist-friendly options out there, and our partnership with Firebird is helping to fill that need.”Zilkha believes that with more and more artists shying away from traditional label structures, his firm should align with companies that also help acts tap into other income streams, like branding and live events.

”“Most of the music industry is stuck in silos where you’re an artist’s label, or you’re their manager, or you’re their publisher, or you’re their agent or you’re their merch partner,” Zilkha says. “That under optimizes the investment behind an artist’s career.”“They’re doing it for music, film, and television.

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