, “I think if you were ever going to spend $39,000 on a bag, that's the bag you should buy because I think you'd wear it for a really long time. There's enough design to make it interesting and beautiful but they truly are classic bags — and I think you also might be the only one who has it.” To be fair, she has a point in that if you buy a $39,000 backpack, chances are you’re never going to run into someone else with a $39,000 backpack.
According to Ashley Olsen, the bag does seem pretty functional and fits quite a bit. After placing the backpack down for a smoke break, Olsen picked the backpack back up and her laptop could be seen hanging out, with a cord attached to something else. Maybe it was her phone. Maybe it was nothing. There could be caviar in there for all we know. Or just Mary Kate’s belongings from The Row office she asked her sister to pick up. Or maybe there are three more laptops in there. Anything is possible.
What’s also worth noting about this photo is that it was taken on a eighty-five degree day in New York City. Most people could be seen taking socially distanced walks with face masks and crop tops. Meanwhile, Ashley Olsen opted for a beanie, a floral scarf, and a long, thick jacket. She’s wearing layers. According to GQ writer, “Ashley Olsen has not showed us her bare arms since August 14, 2017.” But maybe that’s also the allure of a $39,000 backpack.
While the backpack inspired a collaboration with Damien Hirst that retailed for $55,000 at boutique Just One Eye and also sold out immediately, The Row has not re-released either of its viral backpacks. It has also lowered the price of the backpacks it has made since. Two are available right now at Saks Fifth Avenue. One is notably missing a zero that would make it viral and
Because she can.
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