It offers the immense potential to innovate new markets where none existed before: Think of the billion-dollar industry the Square credit card reader unlocked, for example.For decades, the business and corporate world has been sold on three ideas: One, we should analyze what is, to shape our view of what could be. Two, more than ever today, and even more so in the future, technology innovation is the key to market creation and growth.
And three, at the heart of innovation is the lone, smart, and gut-instinct entrepreneur.is a professor of strategy and management at INSEAD and a codirector of the INSEAD Blue Ocean Strategy Institute, in Fontainebleau, France. He is a coauthor, with Renée Mauborgne, of the booksis a professor of strategy and management at INSEAD and a codirector of the INSEAD Blue Ocean Strategy Institute, in Fontainebleau, France. She is a coauthor, with W.
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